While Amazon’s acquisition of MGM gives it a significant stake in James Bond, the Broccoli family's control ensures that Bond films may not hit theaters soon. This key control reflects a conflict between traditional studio practices and Amazon’s digital ambitions.
Amazon is determined to leverage its entertainment assets not just for viewership but also for generating revenue across various sectors, evidenced by Jeff Bezos' remark linking awards to enhanced sales across their product lines.
Despite Amazon's financial strength, the power struggle over the James Bond franchise illustrates the ongoing tension between old Hollywood models, represented by the Broccolis, and newer digital strategies aimed at broader monetization.
With their extensive film library now under Amazon's control, MGM has a dual role—it provides access to iconic franchises but also highlights the limitations posed by existing creative governance from long-standing families, like the Broccolis in the Bond case.
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