Amazon is now asking shoppers for insights regarding product testimonials shared on social media platforms like TikTok and Instagram, suggesting a strategic focus on managing paid reviews.
In a questionnaire from Amazon's product review team, they specifically sought information about the influencer's relationship with sellers, pointing to a coordinated effort to clarify review abuses.
Following the FTC's new rules against paid reviews, Amazon's initiative reflects heightened scrutiny over ethical product promotion in the age of social media influencers.
An Amazon spokesperson emphasized the company's ongoing commitment to enforce policies against review manipulation, asserting that they take robust actions against violators.
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