The previously unreported arrangement closely resembles an ad partnership announced last week between Amazon and Meta Platforms, which lets people buy products through Amazon ads on Instagram and Facebook without leaving those apps.
Broadening Amazon's reach could help the ecommerce giant compete with fast-growing rivals such as ByteDance's TikTok and Shein. TikTok is building an online shopping business, TikTok Shop, while Shein is aggressively expanding its fast-fashion shopping business in the U.S.
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