Prime Day offers exclusive deals to Prime members across various product categories and is a significant sales event for Amazon, contributing to around 1-2% of the company's net global sales.
Amazon's 2024 Prime Day event is projected to generate a record-breaking $14 billion in online sales for US retailers, with $7.1 billion expected on July 16 alone, driven by mobile shopping.
The success of Prime Day is spurring other retailers to host their own competing sales events, establishing a trend of increased summer sales promotions benefiting consumers.
Rapper Megan Thee Stallion's involvement in Prime Day's ad campaign reflects the event's prominence, attracting attention and increasing its appeal among consumers.
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