With the expanded purchase signal history in Amazon Marketing Cloud, brands can effectively boost key metrics like customer lifetime value and new-to-brand.
The introduction of a five-year data lookback window allows advertisers to analyze long-term purchasing behaviors, particularly beneficial for seasonal and longer life-cycle products.
Amazon's five-year lookback feature helps brands in measuring multi-category customer lifetime value, enhancing insights for strategically planning marketing efforts.
Amazon Marketing Cloud's Flexible Shopping Insights feature enhances measurement capabilities, supporting brands in demonstrating the long-term effectiveness of advertising strategies.
#amazon-marketing-cloud #advertising-measurement #customer-insights #privacy-safe-data #ecommerce-analytics
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