"My biggest thesis is that a lot of money is trapped on retail island," said Jared Belsky, co-founder and CEO of Acadia. "For most clients, retail media is its own thing."
"Having one agency to really focus in on our business really allows them to dive in and understand our audiences," said Carly Tietzer, European Wax Center's vp of marketing. "How they all work together, how the audience is in the different platforms, how they can maximize the different platforms."
#amazon-agencies #marketing-campaigns #commerce-services #changing-advertising-landscape #holistic-approach
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