The word from Roth MKM-via analyst Rohit Kulkarni-suggested that the freeze in advertising spending may only have been temporary after all, and while October was quiet, there are signs that November picked up substantially.
Yet, even as Google is seeing a return of advertiser interest, it's coming at something of a bad time, as operational issues plague the digital media giant. One of the biggest problems came from an internal bug, which sent messages to a range of advertisers informing them, erroneously, that their Google Ads accounts had been suspended. Google told those affected to simply ignore the message, but that likely didn't help matters much.
Turning to Wall Street, analysts have a Strong Buy consensus rating on GOOG stock based on four Buys and one Hold assigned in the past three months.
#Alphabet #GOOG #digital advertising #Meta Platforms #TikTok #Pinterest #operational issues #internal bug #adblockers #YouTube
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