"AI is no longer a niche in marketing; it is a must-have for powerful, measurable, and effective performance. There was a time when Artificial Intelligence looked like a futuristic project, mostly present in movies, cinemas, and books. Nowadays, AI is present in most use cases and industries around the world, making our lives easier. Speaking of use cases, AI is being widely used in marketing, opening the path to success in many industries."
"The only problem here is that, even though vendors understand the value of AI in marketing, they fail to build a structured plan to utilize it properly and implement it effectively. On the other hand, some companies implement AI in their software but not in their marketing initiatives. Eventually, this results in missing opportunities to reach out to the market."
"In the following article, we present 25 proven AI marketing ideas and tactics to help LMS and HR tech vendors enhance their lead generation, brand awareness, and increase revenue. Moreover, we will also explore how such companies can showcase their leadership in AI innovation by grabbing their spot in eLearning Industry's AI Excellence Awards. This is a powerful way to get the proper attention from buyers and investors alike."
AI has become essential in marketing, offering powerful, measurable, and effective performance. Once viewed as futuristic, AI now appears across industries and simplifies many tasks. In marketing for HR tech and learning companies, AI enables personalization, optimization, and analysis. Vendors often recognize AI's value but fail to create structured plans for effective implementation. Some companies apply AI within products but neglect AI-driven marketing, resulting in missed market opportunities. Twenty-five proven AI marketing ideas and tactics can help LMS and HR tech vendors boost lead generation, brand awareness, and revenue. Showcasing AI leadership can attract buyers and investors.
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