A survey shows 68% of sales and marketing professionals use AI, with mixed feelings regarding its impact on revenue and customer experience. Sixty-one percent of respondents express low confidence in AI boosting revenue, while 46% doubt its positive effect on customer experience. The productivity impact is debated, with 22% indicating no change and 18% claiming it adds to their workload. Insufficient job-specific training is a concern as only 17% receive comprehensive training. About 32% receive no formal training, pushing professionals to seek hands-on, task-specific training to improve their AI utilization, even as positive reports emerge.
AI usage is widespread in revenue organizations, with 68% of sales and marketing professionals employing AI and 51% using AI agents.
While many professionals report positive outcomes from AI use, 61% lack confidence that AI contributes to revenue growth and 46% doubt its effect on customer experience.
Training gap is prominent, with only 17% reporting comprehensive job-specific AI training, reflecting risks related to governance and overall brand safety.
Over two-thirds of non-AI users cite a lack of formal training as a barrier to adoption, emphasizing the need for task-specific training.
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