"It's incredibly important for creators to be able to partner with a number of brands and the right brand to monetize that content. Because of our platform, there is competition for ad slots on the creator side, and they are receiving multiple offers for the first time," Meyers told TechCrunch over a call.
"The company mentioned that apart from building the matching engine, it has also built out a robust measurement stack for brands to figure out the performance of a campaign and give credit to creators. Apart from impressions, the company can also measure things like link clicks, QR code scans, and conversion rates through Shopify integration."
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