The article features a series that celebrates agencies expected to significantly impact marketing by 2025. Highlighting ten agencies, the focus is on their achievements, including standout work recognized in awards, and the commonality of earning The Drum Recommends status. Area 23, a leading IPG healthcare specialist, is emphasized for its innovative approach, integrating creativity with technology. For 2025, it aims to deepen emotional connections in healthcare marketing through its Infectious Ideas methodology, shifting the focus towards patient-centric messaging and innovative campaign strategies.
In 2025, the defining trend will be integrating creativity with technology to forge meaningful connections in healthcare, moving beyond automation to patient-centric ideas.
Our Infectious Ideas methodology redefines creativity in healthcare marketing, emphasizing innovative campaign ideas that resonate emotionally with patients and professionals.
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