Affiliate marketing mirrors the broader digital landscape, with trends at the macro level resonating in our microcosm. In 2024, we'll see emergent trends ( artificial intelligence (AI), social commerce and retail media to name just a few) that will impact affiliate marketers.
Major brands like The Body Shop and Walmart are two examples that launched large-scale creator affiliate programs in the last year, tying social awareness to controlled marketing outcomes. We see this trend further developing in 2024, as it not only counters platform-dependent risks, but benefits influencers seeking stable incomes,
Both platforms embracing affiliate strategies validates its efficacy. Brands may channel more ad budgets into these tech giants
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