[0:58-1:35] | Quad | Shachar Scott, vp of global marketing at Meta Reality Labs emphasized the importance of authentic partnerships with creators, highlighting Paris Hilton’s authenticity as a prime example.
[2:12-4:24] | Innovid | Alexis Ohanian stressed the significance for team owners to focus on telling the stories of athletes off the field, not on themselves.
[4:39-6:18] | Fandom | Alyssa Buetikofer, vp and CMO at McDonald's, emphasized the importance of brands having a fan strategy that authentically connects with fans through entertainment and gaming.
[6:43-7:41] | Spectrum | Michael Guth, CMO of Spectrum Reach, highlighted how AI is decreasing the barriers for small businesses to advertise on television, making it more accessible and cost-effective.
#authentic-partnerships #brand-strategy #athlete-storytelling #small-business-advertising #ai-impact
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