Advertising and media elite return to Cannes Lions, as mega-yachts pull up to French Riviera

"We are feeling that there's an intensified amount of interest in this year's festival overall," said Christopher Vollmer, managing director of MediaLink and partner at UTA. "But I think there's a lot of uncertainty about the economy in some sectors."

Headlining speakers include Mattel CEO Ynon Kreiz and Havas CCO Jacques Séguéla, with topics spanning creativity, commerce, and culture amidst tightening budgets and geopolitical concerns.

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