Adidas revealed in a companywide conference call in China that two employees related to the corruption case had been let go, citing violations of the company's code of conduct.
An anonymous letter pointed to potential compliance violations, including embezzlement and kickbacks from suppliers. The investigation revealed one employee's breach of conduct and another's failure to meet leadership expectations, leading to their termination.
The whistleblowers accused Judy Li, senior vice president of marketing for Adidas China, of receiving kickbacks and workplace bullying. The accusations, circulated online, triggered an investigation into alleged corruption within the marketing department.
The anonymous letter on Xiaohongshu detailed claims of personal rebates from the marketing budget, with reported 2023 expenditures amounting to 250 million euros for marketing, branding, and trade fairs.
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