Hey Jude campaign by Jude Bellingham for Adidas is the top EURO 2024 ad for positive engagement, with 52.8% intense positive emotions from viewers.
Paddy Power's ad featuring Danny Dyer tops laughter generation with 37.6% finding it funny, above the UK norm; Irn-Bru's 'Mannschaft' follows at 36.7%.
Nike's 'Awaken Your Madness' just missed the top 10 EURO 2024 ads despite its historical sporting ad success.
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