Adelaide now welcomes audio media giants like NPR, SiriusXM Media, and Westwood One as launch partners for this initiative. This enhancement of Adelaide's publisher toolkit empowers audio media owners to improve delivery against client KPIs and monetise their high-attention offerings across podcasts, streaming audio, and terrestrial radio.
Adelaide extends its commitment to media quality transparency by offering complimentary attention audits to audio publishers as part of AFP's free tier. AU Audits provide the foundation for AFP, while more advanced solutions enable publishers to curate inventory, deliver granular attention insights, and increase CPMs for high-quality media.
A study by Adelaide and NPR examined podcast campaign data across more than 60 shows, 75 million impressions, and over 75,000 attributed purchase conversions. Shows with higher AU ratings delivered 30% higher site visitation and up to 19% greater lift in Awareness, Favourability, and Consideration than lower AU shows.
"Adelaide's AU attention metric puts another stake through the heart of the myth that sight, sound, and motion ads are inherently superior to audio ads. With AU scores for Radio, Streaming Audio, and Podcasts above most social and digital channels and just below Linear TV, marketers can confidently utilize audio ads to get noticed, hold attention, and impact memory," said.
#adelaide-for-publishers #audio-attention-measurement #media-quality-measurement #publisher-toolkit #au-metric
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