The ASA utilized its Active Ad Monitoring system, powered by AI, to process three million ads in 2023, with a projection to exceed 10 million in 2024. The system is essential for detecting 'irresponsible' ads across various topics on the internet and social media.
"We're continuing to develop the system in 2024, incorporating more data, expanding the set of topics it covers, and integrating it further into the way we work," as stated by the ASA. The technology is primarily utilized to enhance human efforts in monitoring ads efficiently.
#advertising-standards-agency #ai-monitoring-system #online-ad-regulation #ad-content-detection #ad-spending-trends
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