"We have created a story that connects with the consumer and excites, as it is capable of activating the Christmas memories that each of us have stored, making us relive them," says Miguel Alonso Lamamié.
"The idea was to put a classic story inside a contemporary wrapper, to touch the emotions and at the same time look for a different, special aesthetic that would allow us to portray Spanish Christmas as no one had done before," said Jesús Rasines.
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