Ad industry prepares for 'tipping point' this year in sustainability
Briefly

"This is happening more now because a lot of companies have net zero ambitions but in order to meet those goals they need to get data back from their supply chains, including advertising," said Eric Shih chief operating officer of Cedara, a software-as-a-service provider...
The more accurate approach is looking at the floor plan. It's only then, changes can be made...organizations can make the necessary reductions to carbon emissions.
Read at Digiday
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