| By Kimeko McCoy
As the new year gets underway, yogurt brand Activia is beefing up its multicultural marketing strategy by increasing its media investment dedicated to Hispanic audiences in the U.S. with both diverse creators and media companies.The move is one of several by brands who are actively seeking out diverse audiences.
As the new year gets underway, yogurt brand Activia is beefing up its multicultural marketing strategy by increasing its media investment dedicated to Hispanic audiences in the U.S. with both diverse creators and media companies.The move is one of several by brands who are actively seeking out diverse audiences.
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