According to a March Pew Research Center survey, TikTok has gained significant popularity among young Americans, leading presidential campaigns to leverage it for voter outreach.
The Pew Research Center's analysis reveals that TikTok users engage with political content differently, indicating a distinct generational gap in how civic information is consumed.
This analysis involved a comprehensive survey of 10,287 adult internet users, revealing insights into the political engagement and information absorption of TikTok users compared to other platforms.
The research underscores significant findings about age differences in how users of various platforms, like TikTok and Instagram, perceive and engage with civic and political content.
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