A Temu Patent Lawsuit That Isn't A Novelty; Amazon Puts The Shine On Prime | AdExchanger
Briefly

Temu frames itself as a 'passive' platform. It isn't responsible for sales, like how Craigslist or Facebook Marketplace don't stand behind listings in their bazaars. In this case, Temu advertised the knockoff items as 'Krak'in' products.
Buyers won't be guaranteed inventory, but can target Amazon audiences by genres or titles. Alternately, guaranteed buys through Amazon's managed service range between $34 and $41 depending on whether the campaign targets basic age and gender demos or gets into interest-based segments (think diaper-buying 'new parents' or address-changing 'recent movers').
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