A Rulebook for Reaching the New Mainstream: SB Edition
Briefly

Sunday saw one of the most important firsts not only for the Super Bowl, but for all mainstage cultural moments. The first time a wholly independent Spanish language broadcast took to the air alongside the OG English language show.
Going forward, all mainstage moments will be multilingual and multicultural moments. This was one of the first, but it surely won't be the last.
Read at Adweek
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