A premature post-mortem: Ad execs on TikTok's legacy so far
Briefly

TikTok has changed the social landscape, how influencers operate, and how creatives and companies promote themselves.
The discourse on TikTok is often about 'what the young people are doing,' leading to generational generalizations and misunderstandings.
TikTok has introduced a new understanding of algorithms and the power of data in marketing and branding strategies.
Read at The Drum
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