A national park is using bad reviews to lure visitors-'A world of regret awaits you'
Briefly

"I thought it would be like lord of the rings, but it was just some rocks," one disappointed visitor said on Yelp, illustrating unreal expectations.
"A world of regret awaits you at Mammoth Cave!" an August Facebook post said, turning negative feedback into a promotional success for Mammoth Cave.
"We see that as a way to promote the park a lot more as a happy accident for us because a lot of [people] didn’t even know we existed," said Molly Schroer.
Despite being ranked as disappointing by JeffBet, Mammoth Cave maintains a 4.4-star Yelp average with over 400 reviews.
Read at Fortune
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