"The big thing we were talking about in every single call is: What are we going to do?' Shalhoup said. To say that TikTok is crucial to artist campaigns right now is an understatement."
"Since its debut in 2017, TikTok has become a star-making machine, as short-form video content has eclipsed traditional forms of music promotion such as TV and radio."
"Most label strategies rely heavily on TikTok now, says Ray Uscata, managing director of North and South America at the music marketing agency Round. It's not just an entertainment platform, it's a discovery platform."
Collection
[
|
...
]