Simu Liu expressed concern on "Dragons' Den" about the cultural implications of the entrepreneurs' boba tea branding, highlighting issues of cultural appropriation inherent in their marketing strategy.
During his critique, Liu emphasized the importance of recognizing the origins of boba tea as a Taiwanese drink, questioning why the founders didn't acknowledge its cultural significance on their product labels.
Liu challenged the notion of 'improving' bubble tea, reminding listeners that while innovation is common in business, it should not come at the expense of cultural respect and identity.
He argued that when something distinctly Asian in identity is marketed as 'better,' it raises substantial concerns regarding the decrease of cultural authenticity and heritage.
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