In 2025, creators and brands will pursue world-building, crafting interconnected ecosystems similar to cinematic universes, elevating their content's storytelling and engagement.
Lia Haberman predicts a shift where brands start considering themselves as media empires, utilizing elements like Easter eggs and origin stories to enrich their narratives.
Platforms like TikTok face challenges, including a U.S. ban due to national security concerns, significantly impacting how creators and users interact within the space.
As creators navigate through platform changes and explore new business opportunities, the landscape of social media evolves dramatically, predicting a different environment for 2025.
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