6 Things Every Brand Should Understand About PR | Entrepreneur
Briefly

An estimated $16 billion is spent on PR agencies annually. Top agencies like Edelman and 5WPR often don't disclose pricing, making it hard to assess the value received.
PR is a specialized service with costs dependent on specific brand needs. Misconceptions exist about what PR agencies can achieve, requiring time for brands to understand the process.
Read at Entrepreneur
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