The Longlegs campaign brilliantly invited people to step into the narrative, transforming them into active participants rather than a passive audience. By threading suspense and curiosity throughout its progression, the campaign ensures a dedicated and engaged audience eager for what's to come.
What's so sharp about the Longlegs campaign is that it applies pressure from two angles. People don't like unanswered questions but, on the flip side, they LOVE being a part of something.
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