"For many firms, this leads to a social media presence that feels... beige. The feed becomes a graveyard of stock photos of people in hard hats pointing at blueprints, or dry links to technical white papers that only a Ph.D. could love. But here is the irony: engineers are literally building the world. They are solving the most complex, high-stakes puzzles in modern society. That is inherently interesting content. The problem isn't that the work is boring; it's that the storytelling is often too stiff."
"To win on LinkedIn, Instagram, or even YouTube, you have to stop posting like a textbook and start posting like a storyteller. Whether you are a niche geotechnical specialist or a full-service engineering consulting firm, you have a goldmine of content right in front of you. You just need to translate the technical specs into human experiences. If you are tired of posting project updates that get zero engagement, here are six creative content pillars to revitalize your social feed."
Engineering firms often produce bland social feeds because the work is technical, hidden, and communicated in stiff, academic ways. The underlying work is inherently interesting: engineers solve complex, high-stakes problems and literally build the world. Social channels reward edutainment and accessible explanations rather than dense CAD screenshots or dry white papers. Firms should translate technical specifications into human experiences, stop posting like textbooks, and instead post like storytellers. Practical tactics include breaking problems down ELI5-style, using simple hand-drawn visuals to show physics, and writing narrative captions that walk through the logic of a solution.
Read at Social Media Explorer
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