To effectively lead and participate in managing marketing technology, you must think about it strategically. Developing skills in martech architecture is crucial...
You can add significant value by seeing how all marketing processes fit together and using martech to enhance them. Because managing martech requires teamwork...
This involves having an overall understanding of how data flows throughout the martech stack and why each element of a system is chosen. You should be able to bring your understanding...
You should be able to safely set up, integrate and administer tools of any kind. Ensure the marketing team understands why the setup was done in such a way...
#martech-management #strategic-thinking #team-collaboration #marketing-technology-skills #tool-integration
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