By outsourcing certain tasks to a strategic partner, you will often spend much less on a month-to-month basis than if you were to hire a full-time employee.
A more streamlined approach to operations keeps both parties from duplicating activities and their associated expenses, which can strengthen cash flow and enable investments in other areas.
Many partnerships see the participating organizations sharing resources in marketing and infrastructure, helping to lower costs for both sides.
Strategic partnerships often take the form of marketing initiatives designed to grow the market reach of both parties, expanding potential sales.
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