5 Super Bowl LVIII takeaways for marketers | MarTech
Briefly

The influencer marketing platform Influential measured positive sentiment for the Super Bowl's participating brands and celebrities and found that the most positive vibes came from Oreo's 'Twist on it' ad.
Here are the 10 brands that scored highest in social media sentiment with their ads, according to Influential: Oreo, 'Twist on it.' Disney+, 'Well Said.' NYX Cosmetics, 'Duck Plump.' CeraVe, 'Michael CeraVe.' Mountain Dew, 'Having a Blast.' Verizon, 'Beyonce.' Google Pixel, 'Javier In Frame.' State Farm, 'Twins Reunion.' BMW, 'Christopher Walken.' Squarespace, 'Hello Down There.'
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