"Excellence means substance. Every post you share should teach something meaningful, solve a real problem, or challenge conventional thinking. "Excellence at the highest level is what attracts," Moore puts it bluntly. Go beyond surface-level tips and dive into the insights that actually move the needle for your audience."
"Research shows that trustworthy content has the strongest effect on driving action compared to entertainment or value-based posts. But it has to be good. "If the world got together and agreed unanimously that you are best in class in your industry, what would your posts then say?" Moore asks. Your content would shift from proving yourself to sharing transformative insights. You'd stop evangelizing"
Winning clients on LinkedIn requires being different, working smarter, offering top ideas, and making bold moves while avoiding generic tactics. Prioritize excellence and substance in every post by teaching meaningful concepts, solving real problems, and challenging assumptions. Stop chasing vanity metrics like follower counts and formulaic AI tips that fail to convert. Build trustworthy, high-quality content that drives action and shifts content from self-proving to sharing transformative insights. Focus on attracting the right audience rather than impressing everyone. Adopt fundamental shifts that separate exceptional performers from average users and turn LinkedIn presence into a client-generating channel.
Read at Forbes
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