Rule #1 of the Telephone Consumer Protection Act (TCPA) and clarifications made by the Federal Communications Commission (FCC) over the years is this: Contacts must opt into receiving communications from your business. You need to follow rule #1 - but doing so also creates better customer experiences and leads to more profit for your business.
Getting people to opt into texts is easy through website contact forms, requiring phone numbers, and adding 'opt-in language' for permission. Promoting keywords and incorporating texting in marketing can further boost opt-ins.
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