Holiday spending is projected to be up between 3% and 4% over 2022, according to the National Retail Federation.
Cint found that 23% begin in October, 22% begin on Black Friday, and 20% begin in December.
Social media marketers know that certain categories like beauty and home goods lend themselves to shareable posts and brand love. With more seamless buying experiences, social buzz can also be converted into social commerce, especially in these categories.
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