"For marketers who may not be thinking about marketing during the Olympics, they may try to front-load the year, leaving them with a little vulnerability at the end of the year," said Audrey Chee-Read, principal analyst at Forrester.
Indeed, the researcher previously found that 82% of marketing executives at consumer-facing brands in the U.S. expressed concern about marketing during an election year.
#advertising-costs #marketers-challenges #election-year-marketing #ai-regulations #deepfake-technology
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