In a playful marketing stunt, 3M placed $3 million in bulletproof glass at a Vancouver bus stop, inviting people to break it for cash, but it never broke.
Though users on message boards speculated about ways to break the glass, the stunt was fundamentally a test on human curiosity and ingenuity, not a genuine cash giveaway.
According to reports, the glass's protective coating, 3M's Scotchshield, ensured it remained unbroken despite numerous attempts by the public to shatter it.
The entire stunt was short-lived, lasting just one day, raising questions about marketing techniques and the lengths businesses go to capture public attention.
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