The creator economy is booming-a $250 billion industry estimated to roughly double over the next five years. New creators are breaking through the noise. New startups are emerging to help them monetize, grow and sustain their businesses. And new digital experts and talent agents are steering them to success.
Among the creators on this year's roster are Alan 'Chikin' Chow, 27, and Steven He, 26, whose comedic films have them climbing the YouTube charts and garnering billions of views and millions of followers.
Other Forbes honorees are finding success on TikTok: Alix Earle, 22, has attracted an audience of 6 million on the app through her 'get-ready-with-me' videos that have fans flocking to buy any beauty product she features; the phenomenon has been coined the 'Alix Earle Effect.'
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