3 Ways To Boost Your Small Business This Holiday Season

"If you're a small business owner and land new customers as part of your holiday push, you might get repeat customers that benefit you long after that initial sale: 72% of consumers return to the same small businesses each holiday season; 88% of customers are likely to buy again after that initial holiday purchase; Yet, the smallest businesses (under 10 employees) are less likely than their bigger counterparts to make specific holiday preparations or offer holiday promotions"

"These are just some of the findings in the Constant Contact Small Business Now report, which surveyed more than 1,800 small business owners and nearly 2,500 consumers across the United States, Canada, the United Kingdom, Australia, and New Zealand. November is National Small Business Month, and there are still almost five weeks left in Q4, so even if you missed the Black Friday push, you still have time to make a year-end push. Here are three ways to boost your small business this holiday season:"

"According to the Small Business Now report, 60% of small businesses say the fourth quarter of the year accounts for up to 50% of their annual sales. Don't get distracted with operational items that can wait The high stakes of Q4 may increase anxiety but also provide a major opportunity. Your customers are spending money right now, so of all the initiatives you have on your to-do list (e.g., tax planning, organizing your calendar), focus on revenue generation."

72% of consumers return to the same small businesses each holiday season, and 88% of customers are likely to buy again after an initial holiday purchase. The smallest businesses (under 10 employees) are less likely than larger counterparts to make specific holiday preparations or offer holiday promotions. For many small businesses, Q4 delivers significant revenue—60% report that the fourth quarter accounts for up to 50% of annual sales. To maximize holiday revenue, prioritize activities that directly lead to sales, contact current customers to thank them, check end-of-year and Q1 plans, and re-engage prospects who previously did not purchase.

Read at Forbes