"If you're an entrepreneur or freelancer, building a personal brand and credible reputation is no longer optional if you want to grow your business. A personal brand helps you stand out in a saturated market and establish yourself as a trusted authority, and in turn, helps to drive more revenue. Social media is a key way to build your personal brand and reputation."
"Growing a trusted personal brand on social media is not about popularity (or in other words, your follower count). Micro-influencers or those with a small number of followers can build a loyal fanbase that buys, as explained in Kevin Kelly's 1000 True Fans essay. Proof is more important when growing a trusted personal brand. This is credible evidence that shows you can deliver on what you say you do."
Building a personal brand and credible reputation is essential for entrepreneurs and freelancers to grow business and enable higher pricing. Consumers often pay more for products or services from companies with strong reputations, and owner activity on social media increases consumer trust and can help secure funding. A trusted personal brand relies on proof rather than follower count. Proof includes verified reviews and testimonials, earned media placements, speaking at industry events, and a portfolio of client case studies with measurable results that demonstrate consistent ability to deliver on promises.
Read at Forbes
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