Generative AI can serve as a valuable tool for marketers by enhancing efficiency and creativity. One practical application includes curating third-party email newsletter content, where AI acts as a digital research assistant. This involves scanning approved sources to identify high-quality content, which saves time for marketing teams. Key factors for success with this AI usage include providing detailed descriptions of the target audience, time frames for content recency, and competitor lists to avoid certain mentions in content curation.
The best email newsletters include third-party, non-promotional content in their email newsletters: industry articles, news and thought leadership. But many marketing teams don't have time to sift through the noise to find the good stuff.
AI as your digital research assistant can surface a shortlist of solid content, optimizing the selection of resources essential for effective email newsletters.
Quality input is key to success with generative AI; uploading detailed descriptions of the target audience and online resources they use enhances the output significantly.
Generative AI is not meant to replace marketers, but to make their work more efficient and creative, finding practical ways to assist with high-leverage tasks.
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