According to a study on direct mail, 70% of consumers reported that mail makes them feel valued as a customer. And it's no wonder because there's something special about receiving a card or letter in the mail - whether it's a Valentine or not.
Just like a suitor courts their sweetheart, give your prospects a discount or free item to keep them interested. Even though Generation X and Boomers are the most likely to respond to an offer, few peo
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