The Zacks Advertising and Marketing industry is poised to recover to pre-pandemic levels, driven by increased service activities and a surge in digital marketing.
As consumer spending rises across media platforms, companies in the advertising industry are adapting their strategies to address current revenue softness.
To thrive in the post-pandemic environment, industry players are focusing on digital transformation and channeling resources toward effective media formats and devices.
With a projected GDP growth of 2.8% in Q3 2024, the advertising sector is well-positioned to benefit from broader economic recovery and consistent service demand.
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