Channel 4 has tripled its UK YouTube full-episode views in 2024, achieving 1.8 billion views this year as the broadcaster enhances its social media strategy.
Matt Risley stated, "Our latest audience growth underlines how Channel 4 and 4Studio are leading the way in embracing social audiences at scale, aiming to double our social viewing by 2030."
Despite a challenging financial situation with a loss of £52 million, Channel 4’s revenue from digital has increased by 10%, growing to £280 million.
Channel 4 chief Alex Mahon emphasized that digital viewing is overtaking traditional linear viewing, marking a significant shift in audience consumption patterns.
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