24 agency leaders reveal their 2024 new business strategies
Briefly

Our focus is always on existing talent and existing clients. It's a small industry; everyone talks. It's true for talent and it's true for brands. As we continue to grow, we are relentlessly focused on maintaining an atmosphere where creativity matters above all else. This is the only reason clients hire Arnold and it's the culture that allows us to deliver the impact they're looking for. - George Sargent, CEO, Arnold Worldwide
Regardless of the economic condition, growth must be about prioritizing new business and growing organically. This was true in 2023 and will continue to be true in 2024. We are prioritizing new business opportunities that our team will be passionate about, with clients who share our values and are striving to make a difference in people's lives - opportunities where we can build a relationship. - Meghan Labot, Chief Growth Officer, FutureBrand
Read at The Drum
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