"One of the main reasons was the stories that we keep getting [from customers for the campaign] are so overwhelmingly unbelievable that we felt like getting them out on digital and in social wasn't enough," Keim said, referring to the company's return to storytelling via linear broadcast for its latest campaign.
"Full transparency, we've pulsed linear throughout promotional periods so linear can work harder as well," said Keim, adding that the brand increases its linear spend during holiday seasons to capture a bigger share of voice.
#linear television advertising #digital advertising #storytelling #broadcast advertising #media strategy
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