Personal branding is crucial not only for influencers but also for CEOs and founders, as it significantly impacts consumer trust and company reputation.
77% of consumers are more likely to purchase from a company when they see the CEO is active on social media, indicating the power of personal branding.
A staggering 49% of a company’s reputation comes directly from the reputation of its CEO, reinforcing the importance of leaders engaging online.
88% of individuals trust recommendations from acquaintances more than any advertisement, showcasing the importance of personal connections and authentic branding.
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